Sponsorships Are an Important Part of the Mix
We maintain our technological edge by keeping our fingers on the pulse of high-performance racing.
Of course, everyone loves to come in first on the track. But our motivation here is far more than just the thrill of winning, or the exposure we get by supplying products and expertise. Racing is the ultimate laboratory for testing our bearings. Engine bearings experience enormous demands as they push a ground-shaking race car down a quarter mile in four seconds, or launch 10,000 lbs. of truck 15 feet in the air. As an old song says, if we can make it there, we’ll make it anywhere.
At King Engine Bearings, we learn from these racing experiences, and we apply what we learn to help us make better bearings – not just for racing engines but for all the engines you rely on every day.